BacklogBoost

The Problem

You're Great at Making Parts. But Where's the Next Customer Coming From?

You built a shop with real capabilities. The challenge isn't your work — it's filling the backlog with enough of the right jobs to keep every machine running.

Your Backlog Depends on Too Few Accounts

When a handful of customers make up most of your revenue, one lost relationship changes everything. You need diversification — but the methods that built your shop aren't fast enough to get you there.

Nobody's Focused on Finding New Business

If you don't have a salesperson, outbound falls to the bottom of the list — you're running the shop, not writing cold emails. And if you do have a sales team, they're buried quoting jobs, managing existing accounts, and putting out fires. Either way, proactive outreach to new buyers isn't happening consistently.

You Should Be Closing, Not Prospecting

Whether it's you or your team, the people responsible for sales should be managing relationships, growing existing accounts, and quoting real opportunities — not grinding through cold outreach. If you don't have anyone dedicated to sales, the alternative is a $60K–$80K+ hire with months to ramp and no guarantee of results.

How It Works

You Run Your Shop. We Fill Your Backlog.

A fully managed outbound engine that delivers quote-ready opportunities to your inbox. No software. No learning curve. No effort on your part.

1

We Map Your Ideal Buyers

One 90-minute onboarding call. We learn your capabilities, equipment, certifications, materials, tolerances, and the exact type of work that keeps your shop profitable. Then we build a custom prospect list targeting companies that buy exactly what you make.

Week 1 — ICP & prospect list delivered

2

We Run Your Outbound

50–100 targeted, personalized emails per week go out to decision makers at companies that match your ideal customer profile. We write every message, manage every follow-up, and handle every conversation.

Week 2–3 — First sequences live

3

You Quote & Close

When a prospect has a real project, we qualify them and hand you a quote-ready introduction with full context: who they are, what they need, and why they're a fit. You do what you do best — quote the job and win the work.

Week 4–6 — First qualified responses

Why BacklogBoost

This Isn't Another Marketing Agency

We're not generalists who dabble in manufacturing. We speak your language — because we come from your world.

The Alternatives

× Generic lead gen agencies that don't understand manufacturing or how your buyers think
× Sales tools that take months to learn and require you to run them yourself
× Sales hires: $60K–$80K+ base, months to ramp, and they still need managing
× Enterprise sales firms with enterprise-level price tags
× Doing nothing and hoping the phone rings

✓ Built exclusively for custom job shops and make-to-order manufacturers
✓ Founded by someone who sold custom manufactured parts for a living
✓ 100% done for you — you never write an email, build a list, or log into any tool
✓ Campaigns live in weeks, not months — outbound goes directly to the buyer
✓ You get qualified RFQs from real buyers, not vanity metrics

The Math

What's One New Customer Really Worth?

Manufacturing customers don't send one PO and disappear. They reorder — month after month, year after year. A single new account today could mean tens or hundreds of thousands in recurring revenue over time.

Now imagine adding new customers like that every quarter — for a fraction of what you'd pay for a single sales hire. That's the math behind BacklogBoost.

No matter how great your shop is or how high-quality your work, the reality is that jobs often go to the shop that shows up first. If buyers don't know you exist, you never get the chance to win.

$0

Upfront cost to get started

100+

Qualified buyers reached per week

~50%

The cost of a single sales hire

~30 Days

From outbound launch to your first new opportunity

Our Promise

The Full Backlog Guarantee

See the Work Before You Pay a Dollar

Before you commit, we'll build your custom prospect list and show you exactly who we'd be targeting. If we don't have your full confidence — walk away. No charge.

And if we don't deliver at least 5 qualified responses in your first 90 days, we keep working — running campaigns, refining targeting, optimizing messaging — until we hit that number. No additional charge.

The only thing we ask is that you respond to incoming RFQs promptly and give feedback on messaging within 24 hours.

Who This Is For

Built for Shops That Make Things to Order

If you're a US-based custom job shop or make-to-order manufacturer doing $3M–$20M in revenue, with real capabilities and machines that should be running more — this was built for you.

CNC Machine Shops

Metal Fabricators

Stamping & Forming

Precision Machining

Aerospace & Defense

Medical Device Mfg

Injection Molding

Coatings & Surface Treatment

Welding & Assembly

Specialty & Custom Mfg

Why I Built This

This System Grew My Territory to $5M+. Now It's Yours.

As a regional sales manager for a domestic manufacturer, I managed multiple states selling custom manufactured parts to the same types of shops you're running. I was stretched thin — servicing existing accounts, supporting production, and relying on the same methods everyone uses: trade shows, cold calls, referrals. They work, but they don't scale.

So I built a system. It 10x'd my outbound engagement, filled my pipeline with qualified RFQs, and ultimately grew my territory to over $5 million. The results weren't incremental — they were transformational.

Now I'm bringing that same system to the shops that need it most. Shops that do great work and just need more of the right buyers to know they exist.

BacklogBoost exists because every good shop deserves a full backlog. You stay the craftsman. I make sure more people know you exist.

Common Questions

Frequently Asked Questions

We build your prospect list and show it to you before you pay a dollar. If we don't have your full confidence, walk away — no charge. And once we start, if we don't deliver at least 5 qualified responses in 90 days, we keep running campaigns and refining until we do. You're never paying for something that isn't working.

Most campaigns are live within 2–3 weeks of kickoff, and first qualified responses typically come within 30 days. Our guarantee covers the first 90 days — if we don't deliver at least 5 qualified responses in that window, we keep working at no additional charge until we hit that number.

Very little. On the front end, we'll spend about 90 minutes learning your shop, capabilities, and ideal customer. After that, we ask two things: respond to qualified introductions when we send them, and give us feedback on messaging within 24 hours. That's it. You run your shop — we run your outbound.

Most agencies don't understand custom manufacturing — how quoting works, what makes a good-fit customer, or the language buyers actually use. We do, because we come from this industry. We're not sending generic blasts. Every campaign is built around your specific capabilities, certifications, and ideal customer profile. You get quote-ready introductions, not unqualified "leads" you have to chase.

Capacity fluctuates — that's the nature of job shop work. The shops that thrive long-term are the ones with a consistent pipeline so they're never scrambling when a big customer's orders slow down. Building a healthy backlog now means you're choosing work instead of chasing it. And if demand is truly maxed out, we can pause campaigns and restart when the timing is right.

A qualified response is a real decision maker at a company that fits your ideal customer profile who has expressed genuine interest in getting a quote or learning more about your capabilities. It's not a "maybe" or a newsletter signup — it's a conversation with someone who has a real project or sourcing need.

It's important to us that you maintain a unique advantage over your competition. We limit the number of shops we work with in any given region and capability overlap, so your campaigns aren't competing against another client's. You keep all of the new opportunities for yourself.

Not at all. Most of our clients don't have a dedicated salesperson. We handle the entire outbound process — prospecting, messaging, follow-ups, and qualifying. When a real opportunity surfaces, we hand it to you (or whoever quotes jobs at your shop) with full context so you can quote and close. If you do have a sales team, we free them up to focus on managing relationships and growing existing accounts.

Ready to Fill Your Backlog?

No pitch on the first call. I just want to understand your shop, your capabilities, and whether this is the right fit. If it is, I'll show you exactly who we'd target — before you spend a dollar.

Book a Discovery Call →

30 minutes. No obligation. No hard sell.

What If Your Biggest Problem Was Choosing Which RFQs to Quote?